Understand how PREEN fits your business

Explore answers to the most common questions about technology, installation, return on investment and sustainability.

Why does PREEN allow operators to charge premium prices?

Traditional car washes are largely interchangeable and compete on price. 
PREEN changes this by delivering a visibly different, touch-free wash experience that customers immediately perceive as safer, more advanced and more premium. 

Beyond performance, PREEN creates an emotional response — customers are intrigued, impressed and often genuinely excited by watching industrial robots precisely clean their vehicle. This combination of trust and awe increases willingness to pay and enables sustainable premium pricing. 

PREEN is not just a wash — it is a robotic performance. 

As vehicles are scanned and cleaned by AI-guided industrial robots, customers experience: 

  • No physical contact with the vehicle 
  • Highly precise, choreographed robotic movement 
  • A quiet, controlled, and technologically advanced process 

The result is a wash that feels futuristic, impressive, and memorable. Many customers actively watch the process, creating a sense of awe that traditional car washes simply cannot replicate. 

Each vehicle is scanned in real time using advanced 3D vision as it enters the wash. 
AI software plans and controls the robotic cleaning path, continuously optimising distance, angle, and pressure for every surface. 

This delivers friction-level cleaning performance while eliminating the mechanical variability and perceived risk associated with brushes or cloth systems — reinforcing both wash quality and customer confidence. 

PREEN is designed for operators and fleets that want to stand out, delight customers, and defend higher pricing, rather than compete on discounts. 

Typical customers include: 

  • Premium car wash operators 
  • Rental and mobility fleets 
  • OEMs and vehicle logistics providers 
  • High-end dealerships and valeting services 

PREEN is intentionally not a mass-market solution — it is built for operators who want to create a destination, not just a utility. 

Yes. A complete wash cycle can take as little as 3 minutes, with drying typically between 1 and 2 minutes. 

Depending on configuration: 

  • In-Bay Automatics process approx. 8–12 vehicles per hour 
  • Indexed Mini Tunnels scale up to 40 vehicles per hour 

This allows operators to combine emotional differentiation and premium pricing with industrial-grade operational efficiency. 

PREEN systems have been washing vehicles for reputable international rental companies at the Zurich Airport vehicle turnaround centre, validating the technology in demanding operational conditions. 

In parallel, PREEN is expanding internationally: 

  • A members-only PREEN Wash Club will open in Zurich, offering a premium, bookable wash experience 
  • New systems in Düsseldorf, Dubai, and Ipswich are currently being installed 
  • All sites will go live progressively during Q1 

This phased rollout ensures consistent quality while scaling globally. 

Because a meaningful ROI in car washing is highly location-specific.

Operating economics vary significantly by country and region — including water and electricity costs, labour rates, site layout, wash pricing, customer mix, and daily volumes. Publishing a generic ROI would be misleading and would not reflect real-world performance.

Instead, PREEN works with operators to build site-specific ROI models based on local conditions and commercial objectives, ensuring that investment decisions are grounded in realistic assumptions rather than averages. contact us to develop a tailored ROI for your businbess

 

Didn't Find What You Were Looking For?

Submit your question and our team will get back to you.

Request Consultation